- “Our website is waaaaay better.”
- “Bookings have increased exponentially.”
- “Significantly grew our client list.”
Fractional CMO + marketing team for med spas
Grow your med spa without running its marketing department.
Goodside is your U.S. based fractional CMO and marketing team for med spa growth. Tay leads the strategy and works alongside the team to put it into action.
We connect your brand, website, SEO, content, ads, and follow-up to help you attract clients, improve bookings, and keep people coming back.
“…taking the stress and constant worry of marketing off our plate.”
Owners, Luke’s Well
Infinite’s owners attribute this growth to Goodside’s efforts and input.
The owner’s second job
You started a med spa.
You didn’t sign up to be a full-time marketer.
You planned to build a practice and care for people. Now you’re learning ad platforms, writing posts, and trying to keep bookings steady on top of everything else.
A full calendar shouldn’t feel like a lucky month.
When bookings slow down, you’re back to scrambling for another promotion, without a clear picture of what actually worked.
You finish one workday. Then the marketing starts.
Captions, emails, website updates, and the next offer follow you home. Keeping the marketing going has become a job of its own.
You can’t build a business in the gaps between marketing emergencies.
Every hour spent chasing content, fixing campaigns, or guessing what to try next is an hour you can’t give to your team, clients, or practice.
Your practice needs marketing leadership.
It doesn’t need another job for you.
Med spa digital marketing, led by a fractional CMO
A marketing leader. A team to get it all done.
Our U.S. based team brings strategy and execution together so marketing becomes one less department for you to run.
- Clear direction
- Connected execution
- Ongoing improvement
Our scope includes
- Brand strategy + messaging
- Website + local SEO + AI search visibility (AEO)
- Content + paid ads
- CRM automations + email/SMS marketing
- Review campaigns + reporting
- In-house marketing design + client resources
We build the marketing and automated lead-nurture systems. Your practice contacts leads, confirms appointments, and answers questions.
EXCLUSIVE MARKETING PARTNERSHIP
One med spa. One market.
We only work with one med spa per local market.
Four A’s. One connected approach.
The 4.0 Framework
A clear starting point. A shared direction. Marketing that keeps moving with your practice.
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01 / Understand the businessAssess
Start with the whole picture. We examine your marketing, market, services, and the path from first inquiry to booked appointments and return visits.
What we look at
Marketing and SEO baselines, competitors, revenue-driving services, current and ideal clients, brand consistency, reviews, and original photography and video. We look at where leads become bookings, completed appointments, and rebookings.
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02 / Set the directionAlign
Turn what we learn into a direction. We clarify your audience, brand, priorities, and content plan so your marketing works toward shared goals.
How we prepare
Brand strategy sessions and a practical plan for your marketing assets. Need original content? We help plan a model shoot with shot lists, examples, and a shoot-day game plan. Your practice hires the photographer or videographer.
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03 / Put the plan to workActivate
Connect the moving parts. We coordinate ads, your website, SEO, content, and CRM follow-up to support discovery, booking, and existing client relationships.
What gets connected
Campaigns and offers, social and email content, your website and booking experience, and lead follow-up workflows. Each part supports the direction we have established together.
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04 / Keep improvingAdvance
Keep moving, together. Monthly owner meetings guide what we maintain, adjust, and test as your results, services, offers, and priorities evolve.
How the work continues
We review marketing performance alongside follow-up and booking conversion, test new creative and offers, and develop retention, referral, and loyalty initiatives. What we learn informs the next round of priorities and work.
Review. Refine. Put the next priorities to work.
Built around the whole client relationship.
AttractBookReferReturn
Client results
More growth. Less marketing on the owner’s plate.
Infinite Med Spa
From a plateau to stronger revenue.
Infinite’s owners attribute this growth to Goodside’s efforts and input.
Read the full case study“We knew we had a good business and the potential to grow, but we needed someone who could help us break through that wall and develop a marketing and sales strategy that actually worked.”
Luke’s Well · Wellness clinic
Growth. And room to breathe.
Read the full case study“Since working together, we've been able to significantly grow our client list and increase our revenue, while also taking the stress and constant worry of marketing off our plate.”
Sansa Med Spa
At least doubled.
Clientele, revenue, and five-star reviews, as reported by Sansa’s owners.
Read the full case study“We have ads turned on that have actually gotten us new patients and more reviews, which has in turn made us more visible on Google search.”
Coming soon
A community exclusively for med spa owners.
Learn alongside owners outside your local competition.
Get marketing coaching, learn from other owners, and talk openly about what's working, what isn't, and what to try next.
What to expect
Monthly calls + Q&A
Bring real challenges. Talk through your next move.
Marketing coaching
Get guidance you can put to work in your practice.
Courses + best practices
Build your knowledge and learn what other owners are trying.
Guest experts + owners
Learn from med spa guests and experts. Keep the conversation going in community posts.
Priority access at launch
Join the community waitlist.
Join the waitlist for updates and priority access to claim your market's spot when we launch.
You're on the list.
We'll email you community updates and priority-access details when we're ready to launch.
Your market isn't reserved yet. We'll explain how to claim a spot before enrollment opens.
Goodside Marketing is a DBA of Maverick Culture, LLC.
U.S. Based Team
Direct access to Tay and his team. Real ownership of the work.
You work directly with me and my team doing your marketing. I help set the direction, bring recommendations, and connect the work across channels, so you have a partner to lead it, not another set of tasks to manage.
Tay Governor Founder & Fractional CMO, Goodside Marketing
Get to know usWhy we’re called Goodside
We chose
a side.
Your clients are made in the Image of God. They're not insecurities to monetize.
- Wellness
- Wholeness
- Proactive care
- Health
- Stewardship
The good side is made up of practices that help people feel well, care for themselves, and make informed choices about their health and appearance.
We want those practices to grow. We want their expertise, care, and respect for the whole person to come through in every ad, every page, and every conversation.
We won’t sell that care by telling people they’re broken. No manufactured insecurity. No unrealistic standards. No reducing people to a piece of meat.
This is our
line in the sand.
If you want to market insecurity, vanity, and objectification, we don’t want to work with you. Stay on the bad side. We won’t help you do it.
We work with established practices and well-funded newer businesses ready to invest in thoughtful marketing, original content, and a strong client experience. We’re here for practices that empower people to care for the health of their bodies and souls. If that sounds like you, you’re on the right side.
Services + pricing
Your Fractional CMO.
Your marketing team.
A clear strategy and the people to put it to work. All in one ongoing partnership.
Marketing leadership,
management, and execution.
Starting at
$3,250/month
Month-to-month engagement.
Ad spend, photo/video production, and printing are separate.
See if we’re a fitWhat’s included
- Business assessment & benchmarking
- Ongoing local competitor analysis
- Google Business Profile management
- Marketing CRM integration & management
- Website development & management
- Social media management
- Marketing collateral & client resource design
- Meta & Google Ads management
- Search & AI visibility (SEO + AEO)
- Email & SMS marketing
- Monthly strategy calls
- Marketing performance reporting
- Exclusive partnership in your local market
Brochures, business cards, pamphlets, and other in-house marketing materials and resources: we design them as needed and requested. Printing is separate.
GOOD FAITH GUARANTEE
$0 in Goodside fees until day 30.
If you’re unhappy at day 30, you can leave owing Goodside nothing and you keep everything we’ve built for you!
Applies to Goodside’s fees. Ad spend, third-party photo/video costs, and printing are separate.Additional costs to plan for.
$1,000–$3,000/month
in starting ad spend.
We start with Meta ads and scale your investment as campaigns generate a return. Google Ads can become part of the strategy as we grow.
Your ad budget is separate from our monthly fee and goes directly to the advertising platforms.
No markup. No additional ad spend fee.
Every dollar of your ad budget goes to ads.
Your actual practice.
Your actual people.
We use original photography and video of your space, your providers, and real people. No stock photos.
If you don’t have those assets, we’ll work with you and a local photographer or videographer to plan a shoot with models.
We help coordinate the shoot. We don’t capture the photos or video.
Production and model fees depend on the local professionals and talent you hire. Pricing is negotiated directly with them and paid separately.
Before we talk
Fair questions.
Straight answers.
What we do, what we need from you, and what working together actually looks like.
How is Goodside different from a med spa marketing agency?
Med spa marketing agencies vary in what they offer. Goodside brings fractional CMO leadership and a U.S. based execution team into one relationship.
We establish the strategy, set priorities, manage the work, and meet with you monthly to review performance and adjust. Your website, content, ads, and client follow-up work toward shared goals, with someone responsible for keeping it all connected.
We’re not a med spa. Can we still work with you?
Yes, let’s talk. The Goodside team has extensive experience working across a variety of industries over the years. Today, we specialize in med spas, wellness centers, and other health-related clinics and aesthetic practices.
We’re happy to get on a call with anyone to learn about the business and see whether we’re a fit. If we aren’t the right team, we’ll help point you toward a better fit.
Will marketing fix my problems?
Marketing fixes marketing problems.
It can help the right people discover your practice, understand what makes you different, and take the next step. It can’t make up for a disappointing patient experience, unresolved issues behind bad reviews, inconsistent follow-up, consultations that struggle to communicate the value of treatment plans and packages, or the absence of a rebooking system.
That’s why growth takes work on both sides. We keep improving the marketing, and your team keeps improving the patient experience at every touchpoint. We’ll help identify opportunities and build systems that support that work, because getting someone through the door is only part of the goal.
Who follows up with leads?
Your team owns the patient relationship, including timely, personal follow-up, consultations, booking, and the experience people have with your practice.
Our responsibility is to keep improving the marketing, lead quality, and cost. If leads aren’t converting, we look at the whole path with you, including the quality of the leads we’re bringing in and what happens after someone inquires. Even a well-qualified lead needs a helpful response and a good experience to become a patient.
From our work with med spas, we can offer feedback and ideas and help develop systems, automation, and workflows for follow-up, rebooking, referrals, and loyalty programs. Those tools support your team’s personal care and attention.
We can also connect you with other med spa owners in our network, with their permission, for direct feedback and ideas about what’s working in their businesses.
Can we just use AI for everything?
We believe in using AI and automation to support lead generation, nurturing, reminders, and follow-up. They can help your team stay organized and keep opportunities from slipping through the cracks.
But when someone reaches out with a question or is ready for a conversation, we strongly believe a real person needs to be ready to respond. Your team should be able to step in, listen, and help.
The last thing we want someone to associate with your med spa is “artificial.” Automation should make it easier to deliver a personal experience.
Will you run my social media accounts for me?
Yes. We manage your social media and help with content ideas, inspiration, templates, and editing. Your team still plays an essential role in capturing the people, personality, and everyday moments that make your practice yours.
You’re the ones in the space, working with patients and seeing the moments we can’t capture remotely. Original photos and videos of your team, treatments, and practice give us a content library to draw from and keep your social presence grounded in your actual business.
You don’t need to create content every day. Our clients who see the strongest results stay involved in capturing content regularly, then we help turn those moments into social content. We’ll help you build a manageable rhythm for it.
How quickly should we expect results?
Some clients notice a difference within the first 30 days, especially when they already have the right foundation and infrastructure in place.
Our goal within the first 90 days is a measurable increase in engagement, backed by data. We’ll establish a baseline, show you what’s changing, and explain what we’re adjusting as we learn.
We’ll also track how that attention translates into inquiries, bookings, and revenue as the data becomes available, so we’re looking beyond likes and views.
Do you handle SEO and AI search visibility?
Yes. Local SEO and AI search visibility (AEO) belong in the same strategy. We prioritize a useful, easy-to-navigate website, clear service information, and a credible local presence while checking for gaps in AI visibility. The focus is on helping the right people find and choose your practice.
What if we already have marketing help?
We can lead the strategy and coordinate with your existing marketing support. We’ll clarify who owns each part of the work when defining your scope, so everyone is working from the same plan.
Ready to stop being a marketer and start being a med spa owner?
Tell us about your practice, where you want to grow, and what’s getting in the way.
See if we’re a fitBook a free strategy call or start with an email.